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Typcal is brewing the future of pragmatic protein
While the food industry grapples with the compromises of plant-based alternatives and the distant promise of lab-grown meat, a Brazilian scaleup is brewing a practical solution.
Two prominent academics sought to publish a position article in a leading international review journal. The goal was to present their perspective on a critical topic within their field, but they faced time constraints and needed support to turn their ideas into a polished manuscript.
The challenge was to create a high-quality, publishable article that reflected their expertise and advanced their thought leadership, with minimal time investment from their side.
We ensured the draft met the researchers’ expectations with minimal back-and-forth, respecting their time and maintaining the integrity of their vision.
The article was accepted for publication in a leading international review journal. Within the first few months of publication, it garnered significant attention, achieving nearly 500 accesses and contributing to the authors’ visibility and influence in their field.
While the food industry grapples with the compromises of plant-based alternatives and the distant promise of lab-grown meat, a Brazilian scaleup is brewing a practical solution.
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