Making an entrance as a new PI

Briefing

When life science institute VIB welcomed their new Principal Investigator Henne Holstege, the task of introducing her to the community came with an urgent deadline: the content needed to be researched, written, and published within 72 hours.

Approach

We wasted no time to deliver a high-quality, engaging, and professional article under a tight timeframe:

Research
Delved into Henne Holstege’s background, her research focus, and her significance to VIB’s mission.
Interview
Coordinated and conducted a one-on-one phone interview with Prof. Holstege, ensuring authentic insights and a personal connection to the content.
Copywriting
Wrote a polished and compelling blog post tailored for the VIB blog, striking a balance between professionalism and relatability for the target audience.

Outcome

The article was published the VIB blog platform, where it caught the attention of a journalist from the national newspaper De Tijd. Their interest was triggered, and they conducted an in-depth interview with Prof. Holstege, which was featured prominently in the newspaper’s weekend edition.

Case