Driving media attention for new research findings

Briefing

A biotech company specializing in treatments for neurodegenerative diseases needed a press release to announce promising research findings.

The goal was to craft a professional and impactful press release that captured the significance of the discovery and resonated with both national and international audiences, driving widespread media coverage.

Approach

  • Draft press release
    Based on an abstract about the results, I crafted a concise and compelling press release, highlighting the impact of the findings and the next steps in terms of drug development.

  • Feedback round
    Incorporated feedback from key stakeholders, including the CEO and CSO, to ensure accuracy, alignment with the company’s messaging, and clarity of the scientific content.

  • Targeted distribution
    Strategically distributed the press release to national news desks and international industry-focused outlets to maximize reach.

Outcome

The news received extensive media coverage, appearing in national newspapers, regional TV, and international industry publications. This wide-ranging attention significantly boosted the company’s visibility and reinforced its position as a leader in innovative drug discovery for neurodegenerative diseases.

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